Though Alternative Tackle has experienced many changes since its launch in 2007, the original concept has remained constant: To support independent fly fishing tackle producers and craftspeople and to provide an accessible and visible marketplace for their products. This is how it works:
SUPPORT: Supporting our community of artisans, suppliers and customers is Alternative Tackle’s purpose. Whilst financial viability is necessary, profit is not how we measure our success. We prioritise mutual support, inclusiveness and communication to build our community. Because our primary concern is support not profit, any profit made is re-invested back into The Collective. This gives us the freedom to do things differently and allows us to offer the best support we can to members of The Collective, our customers and friends.
STOCK: We aim to hold a wide range of stock items. These will be listed on this website and available for immediate purchase this means:
RESOURCES: Alternative Tackle has access to resources which bring unique benefits and added value to our community:
For full details of our legal terms and conditions and guarantees, please see HERE