The Alternative Tackle Company Grand Plan.

In a world of Tackle shops, distributors & manufacturers, all largely providing remarkably similar products, it is becoming increasingly difficult for the angler to find anything really “different”. That difference might be in the elegantly beautiful simplicity of a new & innovative design. Maybe its the unique quality of an exquisitely handcrafted product of an artisans workshop. It could just as easily be seen in a traditional craft, now forgotten but still valid & kept alive by some dedicated individual in his backroom, patiently waiting for the wheels of fishing fashion to turn in his direction again. Or found in the rods made by someone who knows their style of fishing better than most anybody else and is using their hard won knowledge and seasons of experience to quietly produce the perfect rod designs for their favourite waters. Perhaps its discovered in a clever & intricate revolutionary accessory that provides the solution to a problem you never even knew existed to be solved! These things are hard to find and so, for the artists, innovators and other dedicated individuals producing them; they're hard to sell. This is where we come in: we aim to be the link between those of you who seek for that elusive, special item of tackle & those dedicated and talented individuals who produce it! “Serving the world's eccentrics!” we proudly stand by our motto!
Contact Information.
CONTACT US (please!) Our products are by definition “different”, and whilst we aim to provide as much information as we can on the site, there are bound to be some things that we miss!. PLEASE contact us with any questions you may have, for further information on special custom order options or if you have any comments on how we may improve the site! Also; if you find a product (or have your own product) that you think should be on the site, let us know as we are always on the look out for more stuff! You can contact us on the following telephone number: 01253 808 447 / 07941 313 329. Please note that the telephone lines are open from 12:30 pm to 4:00pm Monday to Friday, excluding Bank Holidays. You can also email us here. The Alternative Tackle Company resides at 4 Cleveland Road, Lytham, Lancashire, FY8 5JH
Privacy Policy.
At The Alternative Tackle Company, we are committed to safeguarding your privacy online. We've developed an online system that allows you to take advantage of the site's features with the knowledge that any personal information you provide will be protected. Below we'll try and answer your questions, explain how our data collection system works, describe the personal information we collect and how we may use that information. Please feel free to contact The Alternative Tackle Company if you have any questions after reading this Privacy Policy.
Reviewing and Changing Your Information.
 When you sign up for any feature on The Alternative Tackle Company web site, you may choose to opt out of (a) receiving communications from The Alternative Tackle Company or the affiliate Federations about new features or services, and (b) receiving communications from third-party companies concerning their products or services. If you would like to stop such use of your personal information at any time and for any reason, you may notify us by contacting us. In limited circumstances, we may retain information that you have requested be removed but which cannot be completely deleted from our databases due to technical constraints and the backup of our computer system.
Security Policies.
Our Web site uses SSL or "Secure Sockets Layer", an industry standard security protocol. When you place an order on The Alternative Tackle Company site and your credit card information is transmitted, you will connect with our secure server. SSL sends your browser information that encrypts your order, changing all the information that you send back into a code that is extremely difficult to decipher. Please keep in mind that whatever you publicly disclose online - for example in a chat or through e-mail - can be collected and used by others or unlawfully intercepted by third parties. No data transmission over the Internet can be guaranteed to be 100% secure. While we strive to protect your personal information, The Alternative Tackle Company cannot warrant the security of any information you transmit to us and you do so at your own risk. In addition, The Alternative Tackle Company may disclose information to law enforcement or other government officials if we determine such disclosure to be necessary or appropriate, or if we are compelled to disclose it by court order or operation of law. Please be careful and responsible whenever you are online.
Use of Cookies.
Cookies are pieces of information that a Web site transfers to a user's computer hard drive for record-keeping purposes. Cookies make Web-surfing easier for you by saving your preferences while you are at our site. We never save passwords or credit card information in cookies. Accepting a cookie does not give anyone access to your computer or to any personal information. It is simply a small file in which we keep information that identifies you as a unique user. For example, we may use a cookie to indicate when you have already voted in an online poll to prevent multiple voting and a distortion of results. The use of cookies is an industry standard - you'll find them at most major Web sites. Most browsers are initially configured to accept cookies. However, you can reset your browser to refuse all cookies or indicate when a cookie is being sent. Although you will still be able to enjoy many of the features on The Alternative Tackle Company if you disable your browser from accepting cookies, some parts of the The Alternative Tackle Company service will not function properly or may be considerably slower if you refuse cookies. For example, without cookies, you may have difficulty completing shopping transactions, entering contests or playing games.
About IP Addresses and Surveys Used for Research Purposes.
 An IP address is a number that is automatically assigned to your computer whenever you are surfing the Web. Web servers - the computers that "serve up" Web pages - automatically identify your computer by its IP address. When users request pages on The Alternative Tackle Company site, our servers log their IP addresses. Some activities within The Alternative Tackle Company site may display IP addresses along with the user's first name and message. Please review each activity prior to use and only participate in those that involve the disclosure of information you are comfortable with sharing. The Alternative Tackle Company will also occasionally ask users to complete surveys which we use for general research purposes to improve our site and serve you better. These surveys are optional and you do not have to answer any survey question to enjoy The Alternative Tackle Company site. We analyses research statistics compiled from surveys and IP addresses on an aggregated, anonymous basis, for system administration and site usage patterns and may share that analysis with advertisers and The Alternative Tackle Company business partners. However, in rare circumstances, we will use such information to identify a user when necessary to protect The Alternative Tackle Company, its users or others.
Pricing Stocking Shipping & Returns Policies.
We set our prices using our suppliers listed retail price with shipping, import duties and taxes added and then reduce it a wee bit! This means that you pay us slightly less than it would cost you to import the item yourself (where that's possible.). We try to keep up to date with fluctuations in exchange rates as best we can and adjust prices accordingly. Because of the nature of our business,where many of our products are handmade to order, we do not hold large quantities of stock. This means that you may have to wait awhile for your order to arrive.We will let you know how long your order will take, if that item is not currently in stock. Shipping is free to the UK & Europe. Anywhere else, please ask & we will charge for shipping at cost. As well as the manufacturers guarantee (see individual product pages for details.), any product bought from The Alternative Tackle Company that does not meet with your entire satisfaction can be returned (in the same condition as you received it) within 14 days of receipt,for a full refund or replacement. We also offer a full after sales service for any issues that may arise. Each case will be treated as is appropriate to the individual circumstances.
Please note that shipping is free for all items that are for sale on the Alternative Tackle web site.
Links from The Alternative Tackle Company site to Other Web Sites.
The The Alternative Tackle Company Privacy Policy addresses only the use and disclosure of information we collect from you on The Alternative Tackle Company. You may occasionally get cookies from businesses that advertise on The Alternative Tackle Company site which The Alternative Tackle Company does not control and when you link to the Web sites of third party advertisers, for example through an advertising banner, your use of those sites will be subject to the privacy policies of such third parties, which may differ from The Alternative Tackle Company's Privacy Policy.